Users of Windows 7 in Japan will receive a new theme that is voiced by popular seiyuu idol, Nana Mizuki, along with an officially sanctioned OS-tan, Nanami Madobe.
Windows 7’s official mascot in Japan is an anime girl named Nanami Madobe. She’s featured in nineteen sound sets and three wallpapers bundled with the first 7,777 copies of the Japanese Windows 7 Ultimate DSP editions.
The recruitment of Nana Mizuki is not surprising considering her chart topping popularity throughout 2009, and also considering she shares the same name as the operating system (nana = 7).
For years, the Japanese geek community has anthropomorphized various Windows versions as cute anime girls called “OS-tans“.
Hopping on the bandwagon and jumping the gun on Japanese Windows fans, now, Microsoft imposes its own official anime girl on Windows 7.
From ME-tan’s clumsiness to 2K-tan’s business attire to XP-tan’s big boobs, previous OS-tans had a real community-driven feel to them.
They embodied actual user reactions to the operating systems. Sadly, the blandly smiling Nanami looks like yet another sad case of Microsoft design-by-committee. More at:akiba-pc
Honestly I'm surprised MS didn't do this sooner. There have been mascots for every OS so it seems natural that they'd want to cash in on that "idol" craze. But I agree that Win7-tan loses something by being a "corporate creation" instead of created by fans like the previous OS-tans were. And I wonder what Win7-tan would have looked like if MS hadn't dreamed her up--if she'd been a true product of the community, as I think she should have been.
Honestly I'm surprised MS didn't do this sooner. There have been mascots for every OS so it seems natural that they'd want to cash in on that "idol" craze. But I agree that Win7-tan loses something by being a "corporate creation" instead of created by fans like the previous OS-tans were. And I wonder what Win7-tan would have looked like if MS hadn't dreamed her up--if she'd been a true product of the community, as I think she should have been.